American recording artiste, Kanye West has continued to feel the brunt of his controversial anti-Semitic statement during a Drink Champ podcast earlier in the month of October.
One of the major organizations to have ended their partnership deal with the controversial American musician is the German sports brand, Adidas.
Adidas wasn’t the only company to cut Ye. Gap terminated its Yeezy partnership in September; earlier this month, JP Morgan did too.
During Paris Fashion Week, he wore a “White Lives Matter” shirt, which didn’t sit well with the Black people (African-American community), who felt it was an attack on Black Lives Matter.
In a now-deleted tweet, he said, “When I wake up, I’m about to go Death Con” on Jewish people.” Since then, many companies have been dropping him like a hot potato.
“I can say anti-Semitic s**t and Adidas cannot drop me,” said Ye on the Drink Champs podcast earlier this month. Kanye had been working with Adidas since 2013.
The rapper who is also known as Ye has since watched as several mainstream brands ended their affiliation with him within the space of two weeks since he made the statement.
Adidas
Adidas announced conducting a “thorough evaluation” of the relationship, they declared on October 25 that its collaboration with Ye was over and that they will no longer sell Yeezy or pay any money to Kanye and his companies.
Balenciaga
Balenciaga has had a long-standing relationship with Kanye, he even walked their runway during the Paris Fashion Week last month, but they were one of the first companies to cut ties with him.
“Balenciaga has no longer any relationship nor any plans for future projects related to this artist,” the brand’s parent firm, Kering, said in a brief statement.
Gap
Although West and Gap broke off their partnership in September after West claimed the company had violated their contract, the retailer said on Tuesday that it has now shut down its Yeezy website and is “taking immediate steps to remove Yeezy Gap product from our stores” because “antisemitism, racism, and hate in any form are inexcusable and not tolerated in accordance with our values.”
Equally, aside from the aforementioned organizations, several other companies have also distanced themselves from the award-winning rapper. Also, Forbes reported that he is no longer a billionaire.
Read the statement below.