Ghanaian actress, socialite, and emerging musician Efia Odo has announced her intention to venture into Afrobeat music after her debut single, “Freak,” did not gain significant traction in the music scene.
In an exclusive interview on the Day Show, Efia Odo acknowledged the criticism and backlash her first song received and expressed her determination to learn and evolve. She shared that she has been actively working on Afrobeat tracks and believes that this genre aligns better with the preferences of the Ghanaian audience.
“I’ve been working on Afrobeat songs ever since I released ‘Freak.’ I’ve taken the time to understand my audience, and I’m ready to connect with Ghanaians on their level,” she stated.
When it came to criticism of her debut song, Efia Odo took it all in stride, saying, “That is okay, that is why I went back, took their advice, did my homework, and aimed to create something better.” I wasn’t born to do music; I was born to entertain, and that’s what I’m going to do. Every day is a learning school.”
Efia Odo emphasised Afrobeat’s international appeal and noted that its fan base is growing even in the US.
She sees this as a strategic move to align with the evolving preferences of music lovers.
“People love Afrobeat; in America, people even listen to more Afrobeat than R&B. It is going where it has to go,” she remarked.
Efia Odo boldly claimed in the interview that she could hold the attention of viewers, saying that watching her every move would be more captivating than watching the hit reality show Big Brother.