National Chairman of the National Democratic Congress (NDC), Johnson Aseidu Nketiah says the party will adopt a different campaign strategy ahead of the December polls.
According to Mr Asiedu Nketia, the party will not engage in huge rallies as seen previously.
The party officially launches its campaign in Tamale on Saturday, July 27, ahead of the election.
In an interview with Citi News, Johnson Aseidu Nketiah stated that the party will do more door-to-door and personal engagement with voters.
“We want to reach out to the people, house-to-house campaign, retail campaign, that is where the emphasis is going to be. So, what we’re going to do in Tamale is to remind our people that this year, the campaign will be different. We must touch base with the people.
“It is cheaper for party functionaries to reach out to the people in the villages than to bring their people to a collation point to address them,” the National Chairman of the NDC said.