Kwesi Ernest, the CEO of Media Excel Productions, expressed his admiration for the way certain artists, including KiDi, Lasmid, and others, use their voices in a recent interview on Onua Showtime with Nana Ama McBrown. The artiste manager praised the musicians for their beautiful vocal melodies and regarded it as a reflection of their musical maturity.
To Kwesi Ernest, a person’s voice in the music industry is akin to an instrument. He emphasized that a true artiste should be capable of delivering a compelling performance even in the absence of traditional musical instruments like keyboards or trumpets. The ability to project and coordinate a song with just their voice showcases their expertise and professionalism.
He affectionately dubbed these talented individuals as “chopmoney abrantie,” implying that they possess the unique skill of consistently making money regardless of their location or circumstances. Notably, he cited KiDi, Kuami Eugene, Lasmid, and similar artists as prime examples of this phenomenon, as they continuously produce hit songs.
Kwesi Ernest further commended these artists for their meticulous preparation before entering the music scene and their determination to avoid returning to poverty. He finds their dedication to their craft and their success in the industry truly beautiful and inspiring.