The CEO of Talk to Tenkorang an event and marketing firm has advised musicians to work on their brand in order to attract good business deals.
He claimed that, most artists do not position themselves well hence do not get amounts they are worth for performances.
He made this revelation on Obaatanpa Radio yesterday in an interview with Ogboro Naghty DJ.
He said positioning yourself well and building a clean brand raises your category because if you belong to the A-list artists category, your value raises automatically even if you don’t have a banger trending.
” We engage artists depending on the type of event. If it’s social, corporate or family event, we consider so many factors and then speak to musicians who fit for the program. In terms of fees, we negotiate with you based on which category of artist you are and your brand” He informed.
If your brand isn’t that solid, you don’t get paid well”. He continued.
” I therefore urge all musicians to work on their brand and also put in a lot of creativity that will make Ghanaians accept their songs. If they combine these two, it will push them into the A-list category and they will attract reasonable fees for performances.” He concluded.