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Eminem’s Daughter Hailie Jade Announces Fashionable Career Venture


Eminem’s daughter Hailie Jade launched her clothing and merch line associated with her Just a Little Shady podcast, detailing the venture in a get-ready-with-me Instagram video.

Cleanin’ out our closets to make room for Hailie Jade‘s latest venture.

The daughter of Eminem and ex-wife Kim Scott recently shared during a get-ready-with-me video that she launched a new clothing and merch line associated with her Just a Little Shady podcast.

“Get ready with me to launch my very first merch line,” she said in her May 20 Instagram video, while sporting a crewneck sweater from the debut drop. “I have been working on this for a year at this point and I just wanted to make sure that whatever we put out, was not only going to be super comfortable and cute, but also could almost be worn as just a regular clothing line and not look just like merch.”

As for how Hailie accomplished her goal of chic merch? “We went with this tone on tone embroidery,” the 27-year-old revealed. “I know that you’re probably thinking, ‘That took a year?’ But I went through multiple rounds of suppliers, trying different products to make sure that whichever one we went with was so comfortable that I could literally wear it every single day.”

Hailie went on to call herself a “raging perfectionist,” and noted that she “actually designed every single thing you’re going to see on the site including the site itself.”

The podcaster shared with her followers that she learned how to create all of the designs—including the T-shirts, the sweatpants and baseball hats featured in the video—from attending online classes at the Parsons School of Design while she majored in psychology at Michigan State University.

Before ending the video, Hailie hit the launch button for the website as she concluded, “It’s official!”

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